This is an extremely clever advertisement that Chevy has come up with. Chevy is targeting the women in the market. The are also advertising an experience of a man, a woman, and the truck. This is communicating directly to women and couples. Chevy is saying who says women can't drive trucks.
This Nike advertisement of Maria Sharapova in the "JUST DO IT" is targeting the younger female audience. The marketer has used communication objectives in this advertisement. The role of this IMC program is to communicate with the female youth of the world.
Why Sales Objectives are appropriate for some ads:
-To gain rapid growth in the market in a short period of time.
-To gain rapid growth in the market in a short period of time.
-They make the individuals in the promotion campaign think in terms of how the promotion will effect final sales.
Why Communication Objectives are appropriate for some ads:
-To establish brand knowledge, interest, favorable attitudes, and purchase intentions.
- They create favorable predispositions toward the brand before the purchase occurs.
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