Business Magazine Analysis

BusinessWeek magazine targets the middle and older age group demographics. They look to target the business savvy person who is interested in growing technologies. BusinessWeek magazine has an advertisement on nearly every other page throughout the entire magazine. It has roughly 45% advertising and 55% editorial information. BusinessWeek is a successful magazine, which leads to more clutter. I don't believe the clutter is a problem. The advertisements are on every other page. They cover the entire page and are separate from the editorial information.


There are many types of business related advertising in the magazine. There are bank advertisements, insurance advertisements, investment advertisements, cell phone advertisements, college advertisements, and airline advertisements throughout the magazine. These advertisements fit the person who would likely read a BusinessWeek magazine. The business savvy, middle to higher income person is targeted with these advertisements. The advertisers are attracted to BusinessWeek because they know they can target this demographic.

There is a certain editorial climate and mood created by the publication. It creates a "high-end" mood. It targets businessman and those who have the money to invest. The editorial climate and mood creates a sense of new technology and what's ahead in the future of business. The editorial climate of the magazine will cause the reader to process the advertisements in order to see the upcoming trends and new business offerings out there.

BusinessWeek does an excellent job of positioning itself as a media vehicle to potential advertisers. Advertisers understand what type of person reads BusinessWeek. This attracts advertisers to the possible potential an advertisement in BusinessWeek may have for their company. The prestige that comes along with the BusinssWeek name is all that needs to be said for advertisers in this industry.