Commercial Advertising

ESPN has many popular programs which include: Sportscenter, NFL Live, Jim Rome is Burning, Around the Horn, Pardon the Interruption, Outside the lines, professional sports, college sports, and even high school sports.

Commercials on ESPN:


Nationwide Insurance- This commercial promotes the different discount options that the company offers.


Tax Savings of America- Tax relief company that uses the slogan "Take the first step to get your life on track"


Audi A4- High end vehicle that uses the slogan "Bigger yet faster, more powerful yet more fuel efficient."


Lectric Smooth- Company that promotes its shaving cream with the catch "Lectric Smooth" slogan.


Icy Hot- Advertising a new Icy Hot role using Shaq as there spokesperson. They used to slogan,"With the roll you pain is under control."


Papa John's- Advertising geared toward the upcoming Super Bowl. Papa John's is the official pizza of the Super Bowl and they are using the slogan, "It's 1st and 10 at Papa John's."


Identity Guard- Identity theft prevention, using the slogan, "Making it OK to trust again."


Racette Ford- Local dealership promoting their pre-owned vehicle sale. There slogan is, "Race to Racette, Racette Ford."


Bud Light- Promoting the beer by saying that it is not too light, or too heavy.


Taco Bell- Promoting their so called, "Drive thru diet."


Prudential Retirement- Commercial targeting older demographic about retirement options.


Menards- Local company, with the slogan, "Save big money at Menards."


These commercials on ESPN target a variety of audiences. However, if you analyze these commercials further the commercials seem to be targeting the male demographic. This makes sense since the male gender primarily watches ESPN the most.ESPN commercials differ from those found on the major networks. The major networks like ABC and CBS need to focus on all demographics not just the primary male audience that ESPN targets. It is difficult to pinpoint certain demographics when you are advertising on such a large scale.